There is now a greater focus on specific features of a person’s profile, with wider spacing between different text areas, and photos scattered throughout. Since launch, the US-based app has gone international, and can now be used in the UK, Australia, Canada and India too. In 2016, Hinge underwent a redesign, adopting a more “sophisticated” app that implied a more “intentional dating app experience”, says the company, which included muted colours, light typefaces and simple illustrations.ĭespite Hinge trying to differentiate itself, it is part of a wider online dating conglomerate - it is owned by Match Group, which owns many other dating services including Tinder and.
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Its slogan was “the relationship app”, and it looked to set itself apart from swipe-heavy apps that encouraged users to keep searching for different potential partners. It was founded in 2012 by Justin McLeod amid dating app popularity, with Tinder launching the same year, then later Bumble in 2014. The app has been given its new look by Hinge’s in-house creative team, led by chief product officer (CPO), Tim MacGougan.
Dating app Hinge has a new brand identity and interface design that looks to push its ethos of “designed to be deleted”, by encouraging users to have meaningful relationships rather than short flings.
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